Malaysia Unveils Visit Malaysia 2026 Campaign at Prestigious Travel Fair in India

Malaysia took center stage at a premier travel fair in New Delhi, launching an ambitious campaign to captivate more Indian travellers and boost tourist arrivals by at least 25 percent in 2025, surpassing the 1.13 million recorded this year. The official unveiling of the “Visit Malaysia Year 2026” (VM2026) campaign in India marks a pivotal moment in Malaysia’s tourism journey, promising an array of unforgettable experiences for travellers from India and beyond.

As a key market, India remains at the forefront of Malaysia’s tourism promotion strategy, with a bold vision to welcome 35.6 million foreign tourists in 2026, a significant leap from the projected 25.3 million arrivals in 2024. 

In addition to broad-based marketing initiatives, Malaysia is set to spotlight niche segments such as golf tourism, destination weddings, and the lucrative MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, offering tailored experiences that showcase the country’s rich cultural heritage, stunning landscapes, and world-class hospitality.

With this dynamic campaign, Malaysia reaffirms its commitment to strengthening tourism ties with India, inviting travellers to rediscover its tropical wonders, vibrant cities, and warm hospitality, all while creating memories that will last a lifetime.