Lexis Hotel Group Dazzles the Russian Market

Represented by Mr. Steve Woon, Senior Vice President of Sales & Business Development, Tourism Malaysia and Lexis Hotel Group proudly stood alongside over 700 companies from 30 nations at the International Travel & Hospitality Show (MITT) 2024, hosted at Moscow's prestigious Crocus Expo Exhibition Centre from 19 to 21 March 2024.

Led by Mr. Iskandar Mirza Mohd Yusof, Senior Director of International Promotion at Tourism Malaysia, the Malaysian delegation showcased the nation's vibrant tourism landscape. This assembly comprised esteemed representatives from Lexis Hotel Group, tour operators and destination management companies (DMCs), each dedicated to spotlighting Malaysia's allure.

Reflecting on the event, Mr. Iskandar Mirza shared that MITT 2024 serves as a cornerstone for promoting Malaysia as a premier tourist destination in Russia. With inbound tourist arrivals from Russia projected to surge by 30% in 2024, Tourism Malaysia has executed a suite of targeted promotional strategies.